Cooked

V&A Waterfront, Cape Town,
South Africa

Project Summary

Head chef and founder of COOKED Restaurant in the Watershed, Cape Town, asked me to develop the brand identity. Lindy’s pride was in the homely feeling she brought to the kitchen and offered to her customer’s. The brief was to develop a library of visual assets that could be used across all collateral. The result was two massive .psd files with each graphic as a separate layer that could be pulled from.

Once this library was complete the next task was to apply it in a variety of ways. I was tasked with designing and laying out the original menu, vinyl graphics for Lindy’s car, business cards, tickets and vouchers.

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