Tree Sanctuary
Tree Sanctuary
Durbanville, Western Cape,
South Africa
Project Summary
Tree Sanctuary is a mature tree nursery based north of Cape Town on the Contermans Kloof farm. The two founders approached me to develop their identity. The brief was to develop a simple, clear and memorable mark and brand communication that would be easy to use across all applications.
The result was a simple seedling held in the support of a circle. This reflects the basis of Tree Sanctuary as a company, which is to grow strong healthy trees for market.
facebook.com/Tree-Sanctuary-Mature-Tree-Nursery
treesanctuary.co.za
Credits
Dominic de Jesus – Cofounder
Ian Kruger – Cofounder
My Role
Brand Identity Design
Art Direction
Corporate Stationary
NEW RURAL
Reinventing rural industry and commerce is a struggle of the modern age with the mass migration of peoples into the cities, and rural lifestyles deteriorating, it is good to see younger people taking on this challenge and looking at new ways to develop markets in rural and semi-rural areas.
Tree Sanctuary is an example of this kind of progressive thinking, where modern principles of marketing and business are applied to a ‘traditional’ trade. It’s a recipe for success.
Mock-ups for the Tree Sanctuary Website
Branding for work apparel and planting bags
Branded planting bags
Branding for Tree Sanctuary cars
