CGB-Landing-page.png

Cowgirlblues

Cowgirlblues

Woodstock, Cape Town,
South Africa

Project Summary

The aim of this project was to rebrand cowgirlblues in such a way that would elevate the garments to the level of couture status, which they so deserve.

Cowgirlblues hand dyes each fine wool item that they create, so each item is entirely unique and cannot be replicated in exactly the same way. Cowgirlblues prides itself on the highest quality, natural wool products, so the logo mark should reflect this high quality dye and fashion house.

cowgirlblues.co.za

 

Credits

Bridget Henderson – Founder

My Role

Brand Identity Design

Publication Design

 
Logo.jpg
Stationary and postcards

Stationary and postcards

Swing tags and clothing labels

Swing tags and clothing labels

Clrs.png
 

Homage to roots,
A song to source

A subtle colour way was developed that could be use through all branding collatoral. The colours and the names of the colours are reflective of the natural qualities that cowgirlblues as a company treasures, as well as paying homage to the landscapes that produce South African wool so well. Below are excerpts from the catalogue. Less a a-z product catalogue and more a play with product and inspiration to express the quality and moods of their eclectic product range.

 
 
Front-page-Catalog.jpg
CGB-Cat-1.jpg
CGB-Cat-2.jpg
CGB-Cat-3.jpg
CGB-Cat-4.jpg
CGB-back.jpg