Cooked

Cooked

V&A Waterfront, Cape Town, South Africa

Cooked’s pride was in the homely feeling they bring to the kitchen and offered to their customer’s. The brief was to develop a library of visual assets that could be used across all collateral.

Once this library was complete the next task was to apply it in a variety of ways. I was tasked with designing and laying out the original menu, vinyl graphics for Lindy’s car, business cards, tickets and vouchers.

Brand Identity
Illustration
Packaging Design
UI/UX

Credits:

Lindy Levy – Founder and Head Chef

Jess Levy – Project Manager

cookedcook.co.za

VISUAL ASSET LIBRARY

Cooked needed to flesh out their identity. They had the logo and the colour ways, but I was asked to flesh out the story of Cooked and develop the character of the brand through creating imagery sharing the stories and secrets of their Mediterranean dishes.

They wanted to retain autonomy over the designs and be able to use them herself as she has a history in design. One aspect of my work took the form of two photoshop files (pictured above) with all the assets contained in them, which she could then pull from and use at will.

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