Cowgirlblues

Cowgirlblues

Woodstock, Cape Town,
South Africa

Rebrand to elevate the garments to the level of couture status, which they so deserve.

Cowgirlblues hand dyes each fine wool item they create, so each item is entirely unique and cannot be replicated in the same way. They pride themselves on using the highest quality, natural wool products, so the logo mark should reflect this high quality dye and fashion house.

Logo Design

Rebrand

Brand Identity

Publication Design

Credits:

Bridget Henderson – Founder

cowgirlblues.co.za

Stationary and postcards

Swing tags and clothing labels

Homage to roots,
A song to source

A subtle colour way was developed that could be use through all branding collatoral. The colours and the names of the colours are reflective of the natural qualities that cowgirlblues treasures, as well as paying homage to the landscapes that produce South African wool. Below are excerpts from the catalogue. Less an a-z product catalogue and more a play with product and inspiration to express the quality and moods of their eclectic product range.