Sama Sama

Cape Town, South Africa

Brand identity for the fresh new label focussed on compassion, sustainability and wearability. They wanted the clothes to be fun, fresh, inclusive and compassionate to the body of anyone who wears them, the brand identity should reflect this spirit and ethos.

Logo Design

Art Direction

Graphic Design

Brand Identity

Illustration

Website Design

Credits:

Kim Lardner Burke – Cofounder
Max Basler – Cofounder
Leon Basler – Photography
Daniela Puccini – Design Consultant
Alex Arsenault - Developer

@samasamascpt
samasama.co.za

MADE IN THE CAPE

Sama Sama was launched in early 2018, bringing out clothing with a focus on an understanding of movement, unrestricted feelings and with compassion for the body. Their clothing is designed to be comfortable while maintaining style, whilst using fabrics which are 100% natural. The logo design depicts the idea of togetherness, inclusivity, joy and freedom of movement which are the brand’s founding principles and practise.

The label was inspired by the meaning of the phrase Sama Sama meaning ‘you’re welcome’ in Balinese. This forms the conceptual basis for a well-spring of graphic exploration, and through a variety of iterations we landed on this final result: a front and back label for a pair of unisex dungarees available in hemp, cotton or canvas.